Explainer video for a mobile app

XPLAI
2 min readNov 2, 2021

Our latest work — explainer video for a mobile application that helps car owners feel more confident and comfortable.

This project was unusual for our team because the founder of this startup is a former motion designer. And he had a special reverent attitude to the details in the video. And it was unusual for us, and sometimes difficult, but nevertheless, it was useful feedback and the final work from this definitely became better. It’s really nice when the founders of the project live by it, and burn by it. And it is transmitted from a distance! It’s inspiring.

The work on the video took a little more than a month: approximately two weeks for illustration and storyboard, and another two weeks for animation.

We really like working with startups and product companies. For our team, each new project is a great opportunity to dive into a new industry, figure out how the company works, and come up with an interesting story. It’s curious and fascinating.

If you are launching a startup or a new product and you feel that it is not as easy as it seems to tell a wide audience about the project in simple words — write to us, we will schedule a call (or chat if it is more convenient for you) and maybe we will figure out how to help you create an explainer video that tells your brand’s story in the best way possible and connects with your audiences.

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XPLAI

Explainer videos for startups and tech companies